SeaWorld San Diego

Arctic Rescue

SeaWorld San Diego wanted to create a themed family coaster to replace the Wild Arctic simulator ride. One of the most unique aspects of Wild Arctic was that after your "helicopter tour", you exit through a highly thematic Arctic Rescue base to see real life arctic animals and a variety of interactive exhibits. The client wanted to keep this experience but reuse the existing ride space as queue and a ride station for Arctic Rescue, family coaster. 

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This was one of my favorite projects because I had a major part in story development and execution from concept to opening. Reusing the existing Main ID structure was a challenge, but I was able to create a new and unique brand identity and experience for this coaster and exhibit that also captured the nostalgia of the previous attraction. 

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It had to be clear to guests that this building housed 2 separate experiences: Wild Arctic, the animal experience; and Arctic Rescue; the family coaster. This was achieved through simple color changes throughout the queues and an easy-to-follow wayfinding system. I was inspired by topographic maps and creating a map in concept of your journey on this attraction. About half of the signage on this attraction is retrofit to exisiting structure to help with project cost. 

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The client did want to keep the existing Wild Arctic logo, but the Arctic Rescue logo was something I developed for the new attraction. 

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The coaster vehicle is a snow mobile and is an original mold created for this ride. I created final artwork for the vehicle as applied vinyl and over saw the installation. 

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My role on this area was Lead graphic designer. concept artist, illustrator, and art director. I created all graphics, signage, assisted with thematic element/prop design for this attraction, as well as thematic painted murals. 

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Project Details:

• Client: SeaWorld San Diego

• Other Credits: Project Manager: Jim Dee, Project Architect: Alex Ramirez, Theming: Jason Mills