901 West Peachtree

This project was for one of ASD SKY's most prominent clients: Cousins Properties. 901 West Peachtree is a 31 story development in Midtown, Atlanta. Our team was brought on during the schematics phase to propose ideas for a basic interior signage package, parking garage environmental graphics, and exterior signage.  

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Part of what made this project so fun was that the building had yet to have a branding identity. We researched other buildings in the area, and studied the architecture of the building to come up with an identity that plays on the interaction of various materials, diagonals and the intersections of planar features, and bold, bright graphics.

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A lot of the materials used on the signage was derived from the interior architectural elements of the space. Dark wood is used, as well as stainless metal. The bold, strong fonts help the space feel modern without compromising classic graphics.